The Auraria Library, serving the University of Colorado Denver, Downtown Denver Campus; Metropolitan State University of Denver; and the Community College of Denver, seeks a dynamic and innovative Library Marketing and Communications Professional. This individual collaboratively creates strategies and implements initiatives to meet the Library’s outreach, communications, and promotional needs via a variety of venues including print and online publications, websites, digital signage, email, social media, displays, events, and person-to-person contact. Target audiences include campus faculty and students (current and prospective), campus leadership, the broader academic community, donors, the media, and the general public. This position is part of the Library’s Education, Research, and Information Services (ERI) management team. Key to the work of ERI Services is engagement with students and faculty to connect information and research with the curriculum and learning. This position requires an energetic, enthusiastic marketing professional who understands the teaching and research mission of an academic library and demonstrates passion for the Library’s vision to be the heart of the learning experience on our diverse, urban campus.
Coordinate across Library departments to clarify responsibilities, negotiate priorities for creating marketing deliverables, and manage a marketing budget. Includes serving on the Library Communications Committee in a leadership capacity.
With internal and external stakeholders, collaboratively develop and implement a marketing and communication plan to heighten awareness, understanding, and engagement with the Library’s services, collections, activities, and initiatives.
Produce marketing collaterals including web content, print brochures, mailers, newsletters, emails, online and print advertisements, print/digital signage, event calendars, multi-media, and other marketing materials that communicate, inform and persuade.
Craft consistent and effective messages, marketing collaterals, materials for media, and brand standards to represent and promote the Library. Help promote Library events related to education such as orientations, open houses, faculty seminars. Analyze and assess effectiveness of messages, collaterals, and distribution channels.
Assist the Library Director to create diverse communication and marketing collaterals for donors.
Communicate Library goals and strategic plan to a variety of constituencies by creating compelling success stories and marketing collaterals. For example, collaborate with the Library’s subject and academic support teams to cultivate relationships and informed learning goals with the Schools and Colleges across campus to advance wider campus goals, such as recruitment and retention of faculty and students, pipeline programs, international exchanges, and the first year experience.
The downtown campus is located in the heart of the city\'s commercial, cultural and recreational district. Its location in downtown Denver attracts a diverse population, comprising primarily commuters, and a growing residential student housing population that has evolved to provide students with a dynamic undergraduate experience. This diversity is enriched by our commitment to a philosophy of inclusion, embedded in all aspects of campus life from its community members, curriculum, research and community service, allowing for the creation of a learning environment that welcomes, embraces, sustains and celebrates the unique and shared experiences of faculty, staff and students.
The Library is dedicated to providing an environment which stimulates and nourishes the growth of ideas. This is accomplished through collections and services that support the curriculum, ranging from vocational training to doctoral programs. For more information about the Library and the campus, visit: http://library.auraria.edu
2 years of professional experience preferred
2 years of library experience preferred
Bachelor\'s Degree in Marketing, Communications, or a related field.
Minimum of 2 years experience in marketing or communications related fields.
Experience with desktop publishing, graphic design, layout, and production using software such as Adobe Create Suite, HTML and email/event marketing portals.
Excellent written communication and editing skills.
Experience in a higher education and/or in an academic library.
Knowledge in effective digital signage deployment.
Experience in developing, implementing, and assessing successful marketing and communication strategies.
Demonstrated experience with best practices in print, electronic/digital media, web, and social media communications.
Knowledge, Skills & Abilities
Highly skilled at prioritizing and working collaboratively in a complex organizational environment, with teams, and a variety of customers.
Creative, flexible, and strategic thinker, able to envision, explore, and execute application of new technology, tools, and techniques.
Strong project management skills including experience working/negotiating with production vendors, cost estimating, and purchasing.
Excellent written (including editing), oral, presentation, and interpersonal communications skills.
Applications are only accepted online at www.jobsatcu.com. To apply please go to http://www.jobsatcu.com/postings/71016 and submit the following:
• A letter of application detailing how your education, background and experience relate to the required and preferred qualifications. Please include links to examples of your work when possible.
• A current vita or resume that includes dates of employment
• An example of at least one of your current marketing collaterals with an explanation regarding your personal contribution(s) to the creative work and production.
• Three professional references and their contact information
Although this position is open until filled, review of applications will begin September 18, 2013.
Jobs at CU: http://www.jobsatcu.com/postings/71016