Libraries Marketing Manager

University of Colorado Boulder Libraries

Boulder

Application Deadline

Apply By Nov 2nd, 2014

Wages

$50,000.00 to $56,000.00 per Year   Calculate

Location

Boulder, CO

Hours

40.00

MLS

Not Required

Minimum Education

Bachelor's Degree

Library Experience

Not Specified

Supervisory Experience

Preferred

Type of Library

Academic

This job is more than 3 weeks old or the application deadline has passed.

Job Description

We welcome applicants for the Libraries Marketing Manager position in University Libraries Administration. As the Marketing Manager, you will be working collaboratively across the Libraries, the campus, and the local community. The Marketing Manager advances the Libraries mission, vision, and goals by developing and implementing a cogent strategy for communications and marketing that promotes the mission and goals of the University of Colorado Boulder Libraries. This position manages marketing, advertising, promotional, and other communication activities of the Libraries and effectively publicizes library resources, services, programs, and events. This includes strategic planning, public relations, marketing, advertising, promotional design, and communication activities of the organization. You will be responsible for successfully marketing library resources, services, programs, exhibits, accomplishments, and events to campus and community stakeholders, including students, faculty, administration, donors, and Friends of the Library. The program should also promote the reputation and quality of CU Libraries to external audiences including the Association of Research Libraries, Colorado Alliance of Research Libraries, Greater Western Libraries Alliance, and to other higher education institutions. The Manager serves as liaison to Campus Communications to insure we are in compliance with the campus brand and recommended templates.

Be imaginative. Be collaborative. Be fun. Be Boulder.

What your key responsibilities will be:
As a Libraries Marketing Manager, you will be responsible for:
• Information Gathering and Building and Maintaining Lines of Communication Internally and Externally
o On a continuous basis, work with the Libraries Executive Committee, Management Team, Unit Heads, Libraries working groups, staff, faculty, students, and patrons to identify, review, and evaluate perceived needs for marketing and communication.
• Budgeting
o Work with Executive Committee, Budget Officer, and other Libraries staff to develop and propose marketing and communications budget. Manage/oversee all relevant expenditures.
• Strategic Planning
o On the basis of information continuously gathered, develop marketing and public relations plans and strategies that communicate the value of the Libraries resources and services to users (students, staff, faculty, administration, and public patrons) and the state of Colorado.
o Develop an internal communication plan in collaboration with, and incorporating input from, the Management Team and other Libraries faculty and staff.
o Develop a coordinated communications strategy in collaboration with the Virtual Presence Working Group and the Marketing Team.
o Develop and provide strategic direction for the Marketing team.
o Monitor industry trends that impact the market and incorporate findings in strategic planning to support the Libraries’ marketing efforts.
o Develop and design marketing and public relations proposals and recommend implementation strategies to the Executive Committee.
o Develop and design effective marketing campaigns using a variety of traditional and non-traditional media, including print, online (Web pages), social media (Twitter, Facebook, YouTube, etc.), and e-mail.
• Internal Communications
o Implement, coordinate, and evaluate the internal communication plan in collaboration with the Management Team and other Libraries faculty and staff.
o Implement and oversee the coordinated internal communications strategy.
• Public Relations/Marketing
o Manage, coordinate, and oversee the implementation and evaluation of marketing and public relations activities that support the mission and goals of the Libraries. Create media and marketing campaigns on behalf of the Libraries and assess results.
o Develop and maintain a Libraries’ brand and voice in keeping with campus branding standards.
o Write, edit, produce, and distribute publications, news releases, and videos for external and internal Libraries audiences using a variety of media.
o Act as primary media contact and train libraries faculty and staff to effectively respond to media inquiries.
o Implement and evaluate marketing and public relations plans that communicate the value of and that promote Libraries resources and services to users (students, staff, faculty, administration, and public patrons). This should be accomplished in collaboration with the Libraries Working Groups.
o Actively seek opportunities to promote the Libraries to the public.
o Manage the development, distribution, and maintenance of all print and electronic collateral, including news releases, fact sheets, and social media messages. Collaborate with colleagues engaged in outreach and instruction to coordinate Libraries social media communications. Ensure consistency of branding and message in all internal and external materials.
o Coordinate internal/external designers and outside vendors to complete campaigns.
o Collaborate with the Culture, Arts, Libraries, and Music Advancement Team and Friends of the Libraries as needed to help plan and support Libraries’ events, other donor activities, and related communications.
o Serve on Virtual Presence Working Group.
o Other duties as assigned related to Libraries’ communication, promotion, and outreach.
o Evaluate outcomes. Monitor, review, assess, and report to the Executive Committee and Management Team regarding all marketing and public relations plans, activities, and results.
• Supervision
o Supervise graphic designer and student workers. This includes developing and setting goals for all employees supervised as well as hiring, training, directing, and evaluating those supervised.
o Develop, organize, implement, and manage unit policies, procedures, programs, and other activities.
o Ensure achievement of unit goals.
o Review, recommend, and implement policy changes.

Additional Info & Requirements

Minimum Qualifications

What we require:
• Bachelor’s degree in Marketing, Communications, Journalism, Advertising, Public Relations, or related field or any equivalent combination of training and experience.
• Four years of progressively responsible experience in marketing, public relations, communications, or related field.
• Public relations, editing, writing, event planning, and publication planning experience.
• Media relations experience and the ability to work with several constituencies from students to University administrators.

Required Competencies/Knowledge, Skills and abilities

What you will need:
• Strong communication, interpersonal, organizational, and customer service skills.
• Ability to multitask and work in a team environment.
• Knowledge of web-based public relations and applications of social media communications.
• Creative ideas and innovative approaches to marketing and communications.

Desired Qualifications

What we’d like you to have:
• Master’s degree in Marketing, Communications, Journalism, or related field.
• Managerial experience in Marketing or Public Relations fields.
• Experience or education in graphic design.
• Knowledge of libraries and higher education.
• Demonstrated ability to cultivate and advocate for an environment of diversity and inclusion.
• Ability to work effectively and creatively to develop partnerships in a complex and rapidly changing library, campus, university system and community.
Preferred qualifications may be used to further reduce the pool of applicants to those who are most highly qualified.

The Community

Who we are:
As the Flagship University of a Multi-campus System in the State of Colorado, CU Boulder is a dynamic community of scholars and learners situated on one of the most beautiful college campuses in the country. As one of 34 U.S. public institutions belonging to the prestigious Association of American Universities (AAU)–and the only member in the Rocky Mountain region–we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies.

CU-Boulder has blossomed in size and quality since we opened our doors in 1877–attracting superb faculty, staff, and students and building strong programs in the sciences, engineering, business, law, arts, humanities, education, music, and many other disciplines.

Today, with our sights set on becoming the standard for the great comprehensive public research universities of the new century, we strive to serve the people of Colorado and to engage with the world through excellence in our teaching, research, creative work, and service. The University Libraries faculty and staff are diverse, talented, and passionate people who share this vision and mission. The Libraries, a member of the Association of Research Libraries, holds the largest collection in the Rocky Mountain region with over 12 million books, periodicals, government publications, audio-visual materials, microforms, maps, manuscripts, papers and computer-based resources. The Libraries faculty and staff collaborate internally, with colleagues beyond the campus, and with our clients to advance information literacy, intellectual freedom, lifelong learning, the disciplinary growth of information, and the amplification of knowledge.

HR Info

Job posting contact

Boulder Campus Human Resources

Job posting contact email

HRESmail@colorado.edu

Special instructions to applicants

Please apply by November 2nd, 2014.

To apply, please submit the following materials to this posting at www.jobsatcu.com:

1) A cover letter that specifically addresses the job requirements and outlines qualifications
2) A current resume

Please Note: Degree verification will be required for final applicants if a completed degree was used to fulfill a minimum requirement for this position.

Reference checking is a standard step in our hiring process. You may be asked to provide contact information, including email addresses, for up to five references as part of the search process for this position.

If you have difficulties submitting application information, please contact the jobsatcu help desk at: 1-855-216-7740 option 5.

Posted Oct 20, 2014