Job Description
DEFINITION: Under the general supervision of the Library Director or a Librarian II, this position will administer the Library’s marketing strategies through the production of web site content, written, and visual advertising materials. These include the use of social media and other online content.
PRINCIPAL DUTIES: Support the library’s marketing activities in print, video and online. Demonstrate strong writing skills. Materials produced include articles, announcements, brochures, flyers, feature stories, press releases and online content. Participate in the development of the library’s marketing strategy. Implement tactics to support marketing goals. Conduct research into a variety of marketing issues individually or as part of a project team. Create new web site content. Manage library web pages to ensure timeliness and accuracy. Update library web pages. Make the best use of newer technology that ensures functionality, simplicity, customer appeal and ease of use. Create interesting images and web content that clearly explain library services. Monitor site access patterns and make modifications as necessary to improve usability. Develop eye-catching and creative marketing materials that are effective in communicating with the public. Produce the department’s social media content in coordination with Adult Services and Children and Teen Services departments. Monitor social media postings to identify and/or respond to items that need a response. Provide original photography and photo editing as needed. Act as departmental resource for the production of dynamic, informative videos to educate the public about library resources and services. Design content and script of programs. Manage production, or contract of production, and distribution of final materials. Facilitate the development of graphic artwork for projects including logos, brochures, flyers, reports and posters. Coordinate with third-party vendors and manage contracts to ensure production of marketing materials in time to meet goals. Manage the distribution of collateral materials to appropriate audiences. Represent the department and/or City in interdepartmental, inter-agency, community, and professional meetings as required. Perform other duties as assigned.
WORKING ENVIRONMENT: Work is generally performed in standard library environment that includes exposure to dust. Frequent use of technical office equipment including personal computer, document preparation equipment, telephone, and fax machines. May involve the ability to move 15-20 pounds, mobility through diverse work environments, and frequent exposure to stress associated with varied, complex tasks. May be required to work long or non-traditional hours to fulfill organizational needs, projects, or special circumstances. Local travel within the City of Longmont is occasionally required
Additional Info & Requirements
Selection process will include complete job description review, personal interview, background investigation, criminal background check, and substance screening.
Two to three years of experience working in web design or media production. Special qualifications: Creative writing skills, web design and multimedia experience, knowledge of web programming languages (HTML) and graphic design software, and possession of a valid Colorado Driver’s License.
The Community
Longmont is a diverse, multicultural and receptive city, one in which it's easy for people to make connections and to thrive as part of the community. As home to many customs and cultures, it's easy for residents and visitors to find fellowship with others of similar backgrounds and to explore and join in traditions that are new or foreign. The many nonprofit, civic and cultural organizations of Longmont welcome new people to become involved, and there is opportunity to find others with whom to share almost any interest. Not only do "you belong in Longmont" if you’re looking for a welcoming hometown or business location, but "when you’re in Longmont, you belong." To learn more about the You Belong in Longmont campaign, visit www.YouBelonginLongmont.org.
Longmont, Colorado, located in Boulder County, has 22 square miles, over 300 days of sunshine, and a spectacular view of the Rocky Mountains. Longmont sits at an elevation of 4,979 feet above sea level. With over 1,500 acres of parks and open space, Longmont is perfect for outdoor enthusiasts. Longmont also is home to several high-tech companies and a vibrant restaurant scene. It is conveniently located 37 miles from Denver, 16 miles from Boulder, and 30 miles from the scenic Trail Ridge Road. Longmont was named one of the Top 100 Best Places to Live in the United States twice - once in 2006 and again in 2008. The Top 100 Best Places to Live as designated by Money Magazine, searches for small livable cities that had the best possible blend of good jobs, low crime, quality schools, plenty of open space, rational home prices and lots to do.
HR Info
For more information call the City's Human Resources Department at (303) 651-8609.
DEADLINE: CITY APPLICATION (required) must be received by the Human Resources Department, 350 Kimbark Street, Longmont, CO 80501, no later than 5:00 pm, Mountain Time, on January 22, 2015. An online application process is available for this position on our website at www.longmontcolorado.gov. For more information, call (303) 651-8609.