Temporary PT Production and Marketing Specialist

Jefferson County Public Library

Lakewood

Application Deadline

Apply By Mar 6th, 2017

Wages

$20.00 to $25.00 per Hour   Calculate

Location

Denver, CO

Hours

20.00

MLS

Not Specified

Minimum Education

Not Specified

Library Experience

Not Specified

Supervisory Experience

Not Specified

Type of Library

Public

This job is more than 3 weeks old or the application deadline has passed.

Job Description

The person selected for this part-time temporary position will assist the Promotions and Marketing Manager with eMarketing promotion of Library programs and events.  The need for this position is expected to run through the end of 2017.  If you fit the recipe of Essential Duties and Qualifications listed below and enjoy a busy and vibrant environment, this job may be for you! 

ESSENTIAL DUTIES:

  • Works collaboratively with Promotions and Marketing Manager to coordinate the delivery of marketing content to designated channels
  • Executes day-to-day operations of the Library's program and event marketing, including but not limited to the following:
    • Creates email marketing campaigns to promote products or services.
    • Develops copy and ensures messages align with brand in copywriting, form, and templates.
    • Assists with personalization strategies and data segmentation.
    • Reviews messages for brevity and mobile-friendliness.
    • Assists with and develops as necessary code for list segmentation for direct and interactive eMarketing campaigns.
    • Assists with copywriting of promotional materials, including press releases, event calendar copy, blog posts, advertising copy, marketing collateral, video scripting, and internal communications articles.
    • Submits graphics requests for appropriate collateral: print, LCD, web and social media
    • Populates and manages promotional events in online calendar.
    • Assists with campaign development
    • Assists with client service/customer relations
  • Participates in strategic planning and team meetings
  • Assists in the development of benchmarking and measurement program to quantify the effectiveness of program promotions and marketing and regularly reports metrics and related analytics.
  • Coordinates with P&M Manager, Graphics Manager, Digital Marketing Specialist and Digital Experience team to ensure coordinated, timely and effective delivery of promotions and marketing materials 

Additional Info & Requirements

  • 1-3 years of demonstrated experience in the execution of successful eMarketing and promotions campaigns.
  • Demonstrated experience in developing and implementing integrated, eMarketing campaigns that have consistently met or exceeded planned objectives.
  • Strong strategic planning, analytic and research skills.
  • Excellent communications, copywriting, editing skills, particularly short-form.
  • Strong computer skills in Microsoft Office and other applications, including word, excel, desktop publishing, PowerPoint, database management.
  • Professional appearance and bearing.
  • Ability to interact and collaborate with colleagues across all levels of the organization.
  • Knowledge and understanding of evolving trends in promotions and marketing.
  • Regular and reliable attendance is a requirement of this position.

The Community

Jefferson County Public Library, formed in 1952, is the largest public library in the state of Colorado and in the Rocky Mountain Region.  Nestled midway between the city of Denver and the nearby Rocky Mountain Region, and spanning 774 square miles, Jefferson County is the second largest county in Colorado.  Jefferson County Public Library is a Department in Jefferson County Government.

Jefferson County Public Library (JCPL) will be the essential destination where all generations connect, discover, and create.  We help to build an educated and vibrant community by providing equal access to information and opportunities.  Everyone is welcome at JCPL.  We serve with care, meet patrons where they are, give them our full attention, and strive to exceed their expectations.  Our core values are: Innovation, Accountability, and Excellence.

HR Info

Kim Curtis

Recruitment Coordinator

Jefferson County Public Library

kim.curtis@jeffcolibrary.org

  • Must be able to work some evenings, some weekend and minor holidays.
  • Offer of employment contingent on criminal history check and education verification.

Posted Feb 13, 2017