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Marketing & Outreach Librarian

Basalt Regional Library

Single location

Application Deadline

Open Until Filled

Wages

Not Specified

Location

Basalt, CO

Hours

Not Specified

MLS

Not Specified

Minimum Education

Bachelor's Degree

Library Experience

Not Specified

Supervisory Experience

Not Specified

Type of Library

Public

This job is more than 3 weeks old or the application deadline has passed.

Job Description

The Basalt Regional Library in Basalt Colorado has an opening for a Marketing & Outreach Librarian. This professional position will communicate the library’s vision and action plan with the community and will serve patrons directly through targeted outreach.

We need a collaborator. Basalt is an energetic community, and you can establish some enduring partnerships by being a part of it.

We need a writer. We want an advocate who can help our community visualize the benefit of the library.

We need a techie. You should understand a wide variety of software and computer peripherals.

We need an idea person. It takes that kind of person to design and plan outreach that appeals to our community

The Marketing & Outreach Librarian plans and executes marketing campaigns, creates news releases and fosters strong relationships with a variety of media outlets, manages library outreach and serves as an ambassador to other organizations and the public. This position develops and implements strategies which increase the community’s awareness of library services and programs. This position coordinates information to create a clear and unified identify and voice for the library.

Essential Functions
Communicates the value of the library to the community.
Manages all library marketing materials to ensure consistency.
Represents the library at community meetings and events to seek communication opportunities.
Serves as the central clearing point for all library communications to ensure a consistent library identity and branding.
Edits all written materials to develop a unique and recognizable voice for the library.
Presents a consistent visual identity to distinguish the Basalt Library within the county and local region.
Creates an editorial, graphic and web style that is identified with the library.
Maintains a consistent image of the library by building one message upon another to increase overall impact.
Develops measurable objectives to review and evaluate the success of marketing strategies and communications programs.
Employs various strategies and methods to market library events, programs and services to a broad audience.
Consults with colleagues to design marketing campaigns and high-quality well-written materials.
Protects and promotes the library brand.
Develops measurable objectives to review and evaluate the success of marketing strategies and communications.
Plans and implements outreach programs for the community.
Identifies opportunities for new community partnerships.
Provides direct patron service at all service desks
Shares expertise through library based classes.
Other duties as assigned by the Library Director.

Additional Info & Requirements

Minimum of 2 years experience in marketing or communications related field.
Desktop publishing and web design desirable.
Library experience preferred.
Spanish language ability preferred.
Excellent written and verbal communication skills.
Knowledge of methods, practices and techniques of marketing and community relations.
Demonstrated skill in graphic design and relevant software.
Familiarity and skill with social media platforms.
Knowledge of public library operations.
Knowledge of bibliographic sources of information.
Understanding of integrated library systems and their use.
Ability to convey technical information to the public and staff.
Committed to courteous service and respect of patron confidentiality.
Self-motivated and able to exercise initiative and independent judgment
Comfort with public speaking and representing the library.
Must be adaptable to changing work hours. Must be willing to work evening and Saturdays.

HR Info

Ann Scott, Director, 970.927.4311 x8; ascott@basaltlibrary.org

Application materials should be submitted in PDF or Word format via email to Director Ann Scott at ascott@basaltlibrary.org

Documents to be submitted:

  1. Cover letter
  2. Resume
  3. A document with your responses to the following:
  1. Please list in detail your software skills.
  2. Describe a common method of marketing that you would not use.
  3. How has the face of libraries changed over the past twenty five years?
  4. A single sheet marketing piece to be used to promote an astronomer led 3D program on the Norther Lights to be held on Wed, Aug. 9, 5:30pm at the Basalt Regional Library.

Posted Aug 1, 2017