Supports the Library’s mission through direction, development, and implementation of a District-wide program of branding, communications, strategic partnerships and events. The position ensures organizational support for local programming while executing Library District strategies for marketing, communications, and community partnerships.
Functions listed are intended only as illustrations of the various types of work performed. The omission of specific duties does not exclude them from the position if the work is similar, related or a logical assignment to the position.
- Establishes and maintains priorities and objectives that support Library District activities through a two-pronged approach of Strategic Engagement and Partnerships and Marketing and Promotion.
- Develops a consistent marketing and media PPLD brand through media relations and public communication across all formats including social media; creates effective Library District branded promotional materials.
- Establishes, implements, and evaluates strategic partnerships; creates District-wide opportunities to promote services and programs, with cross-promotion to connect customers with community libraries and local events.
- Hires, supervises, coaches, and monitors the development of department staff; prepares annual performance appraisals as scheduled.
- Serves as a role model for staff; maintains a courteous, positive image of the library.
- Serves on the Leadership Team; collaboratively makes District-wide recommendations and decisions.
- Establishes a centralized marketing program that effectively combines graphic design, local media, and online communication content to increase awareness of Library District resources.
- Establishes District-wide standards for promotional materials; with the Training Program Supervisor, develops training, guidelines, and templates for front line staff to use in promoting local programs through unified branding.
- Plans and implements District-wide programs and events in collaboration with community partners, Director of Library Services, Division Heads, and PPLD locations. Creates participation standards and objectives for such programming, including evaluation of events to assess public reaction and participation, alignment with strategic goals, and event effectiveness.
- Develops and implements an internal messaging plan that ensures all PPLD staff members can understand, execute, and articulate Library District marketing objectives.
- Represents the Library District in the community through board and committee participation, speaking engagements, event and program attendance, and submissions to print and virtual publications.
- Determines and analyzes annual Marketing and Community Engagement budgets; monitors expenditures to ensure they meet approved parameters.
- Develops and trains staff in crisis communication plans and responses.
- Manages all outside public relations contracts in collaboration with the Finance Office.
- Evaluates training needs for department staff; works collaboratively with the Training Program Supervisor to prioritize and execute training activities.
ADDITIONAL DUTIES AND RESPONSIBILTIES
Duties are considered non-essential and include the following:
- Stays informed about Library and department information.
- Oversees meeting room services for internal and external use, including software selection, policy and procedure development, support service coordination, and reporting.
- Identifies and coordinates opportunities for recognition at local, state, and national levels.
- Participates in special projects as assigned.
- Encourages professional development of department staff through participation in community and professional organizations.
- Represents the Library District to community agencies and professional library organizations; speaks to interested groups as requested.
- Serves on local, state and national committees; takes an active role in library professional organizations.
- Attends regular department meetings and scheduled All-staff meetings.
- Performs other job-related duties as assigned.
REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES
The employee is expected to perform or possess the following:
- Expert knowledge of the Pikes Peak Library District’s policies and procedures and ability to follow them.
- Ability to act as an ambassador of Pikes Peak Library District by promoting its mission and vision to the public.
- Demonstrates expert knowledge of library services, innovative trends and best practices and budget development and monitoring.
- Demonstrates expert knowledge of library public relations, marketing, community engagement and communication across all formats.
- Ability to craft and maintain promotional and collaborative partnership plans that meet PPLD strategic objectives.
- Ability to supervise, plan, and coordinate the work of staff in order to accomplish library goals and objectives.
- Demonstrates excellent public speaking and presentation skills.
- Demonstrates excellent verbal and written communication skills; maintains effective relationships within the department and with staff at all levels, community partners and the public at large.
- Ability to effectively use applications software, including Microsoft Word, Excel, Access and Outlook, along with standard office equipment.
- Ability to work effectively as a team member, organize daily work, and meet deadlines in a fast-paced, detail-rich environment.
Description of Community
DESCRIPTION OF COMMUNITY
Colorado Springs is located at the foot of Pikes Peak – America’s Mountain. The city is the second most populous city in the state of Colorado. Colorado Springs is a place that offers something for everyone; with great educational institutions, abundant sunshine year round, magnificent natural scenery, outdoor activities including hiking, bicycling, fishing and camping, the arts, theatre and charming communities.
Pikes Peak Library District serves more than 623,000 residents in El Paso County, providing access to resources that are critical to the public, making it a vital force for individual and community transformation for 50 years. Our service area covers more than 2000 square miles. PPLD is the second largest library district in the State of Colorado. Our 14 locations stretch north to Monument, south to Fountain, and west to Cascade and east to Falcon. Our newest Library 21c is a state-of-the-art facility with the Creative Computer Commons, Makerspace, Family Place area, Center for Public Media, Business and Entrepreneurial Center, a 400 seat Performance & Meeting Venue, and more. PPLD’s 2017 General Fund annual budget is $30.4M with approximately 480 staff members (348 FTE).
Other Required/Preferred Skills & Experience
Requires a minimum of five years of increasingly responsible experience in managing public and media relations, marketing, and strategic partnerships.
- Complete a PPLD online application located at ppld.org on the Jobs/Volunteer tab
- Resume and Letter of Interest highlighting your relevant work experience and qualifications for the position and three professional references should be submitted in any of the following file types: .doc, .docx, .pdf, .htm
- If you require an accommodation to complete your job application, please contact the Human Resources Office at (719) 884-9800, Ext. 6998.
CLOSING DATE: This position will remain open until filled; preference given to applications received by December 11, 2017 at 11:59 p.m., MST. PPLD will conduct ongoing screenings of applications on a first come-first serve basis.