Community Relations and Marketing Manager Open Position
High Plains Library District is seeking a Community Relations and Marketing Manager who will manage the community relations, marketing and communications of the library district. This position will be based at Administration and Support Services in Greeley, CO 80631.
Are you an individual ready to take on the challenge of moving the district forward in relation to our strategic plan? Are you energetic and outgoing with a welcoming presence that will strengthen relations as you act as a liaison to community organizations, patrons, media and the public? Do you have strong leadership skills that can be used to motivate and direct employees to achieve excellence, access, aspiration, unity, stewardship, and literacy within our community and district? If you are looking for an opportunity to work in a library district that values staff leaders and the chance to change lives while building a stronger community, apply at myhighplains.us.
Community Relations and Marketing Manager
Manages the community relations, marketing, and communications of the library district.
Major Duties and Responsibilities:
20% - COMMUNITY RELATIONS & MARKETING LEADERSHIP – Enables others to act by sharing information and analyzing local community relations and marketing needs in order to set objectives, implement strategies and make decisions that lead to best practices in community relations and marketing management. E
20% - MANAGEMENT OF COMMUNITY RELATIONS & MARKETING – Sets goals and arranges tasks, people and other resources to accomplish the work in relation to the strategic plan; motivates, directs and influences staff to achieve the goals; and monitors performance, taking corrective action as needed, and controlling programs and services in order to manage community relations and marketing services. E
20% - SUPERVISION OF STAFF – Gets information, makes sense of it, sets job-related performance objectives, organizes resources and makes decisions, coaches staff and provides feedback, resolves conflict and appraises performance in order to optimize the expected performance of staff. E
15% - PUBLIC RELATIONS – Liaisons to community organizations, patrons, media, and the public by counseling with the Executive Director and drafting communications, approving press releases, speaking to reporters, strategizing marketing campaigns, and attending community events in order to communicate the intended message. E
15% - MARKETING MATERIALS – Edits the content, appearance and usability of external and internal communications media including the website, promotional materials, publicity campaigns, staff intranet and the employee newsletter in order to ensure that the desired message is communicated, and the desired image is presented. E
10% - MARKET RESEARCH – Directs the collection and dissemination of reports, summarizing community demographics, patron wants and needs, and emerging trends in society and public expectations of service industries in order to provide market research for use in strategic planning. E
Bachelor’s Degree in Business or Marketing (Master’s degree preferred)
Five years of similar or related experience
Or any combination of education or experience which provides the success factors.
District Success Factors:
Focuses on the customer
Contributes to a positive work environment
Pursues personal development
Takes pride in the workplace
Knowledge of public library operations
Job Success Factors:
Skill in customer relations
Skill in leadership
Skill in management
Skill in supervision
Skill in negotiation and consensus building
Skill in crisis management
Skill in public speaking
Skill in media relations
Skill in Word, Excel, Outlook, Internet Explorer
Knowledge of law and rules regarding the dissemination of public records
Knowledge of marketing principles
Knowledge of journalism including writing, editing, grammar, spelling, and punctuation
Knowledge of printing and graphics industry
Knowledge of desktop publishing and graphics programs
Able to align strategy with people, processes and systems
Able to manage details and follow through
Able to organize work, determine priorities, handle multiple tasks, and meet deadlines
Able to maintain and convey confidential information
Able to represent the library district to outside agencies and the public through excellent oral and written communication skills
Able to make and implement difficult decisions
Able to work effectively in a team
Physical Success Factors:
This Job Description is not a complete statement of all duties and responsibilities comprising this position.
High Plains Library District
The Weld Library District is a special taxing district that was established in 1986 under the authority of Colorado Library Law §C.R.S. 24-90-101 to improve library service to residents through the sharing of books, staff, and tax revenue. The taxing authority includes all of Weld County except the areas covered by the Windsor-Severance Library District and the City of Dacono. In some areas, High Plains Library District expands into other counties. In 2007 the Town of Erie’s Boulder County residents voted to become part of High Plains Library District. The major source of revenue for High Plains Library District is derived from a 3.249 mill levy applied to the assessed value of portions of Weld and Boulder County properties. The District serves over 245,959 residents of Weld County and parts of neighboring counties and covers a geographic area of almost 4,000 square miles.
The High Plains Library District is comprised of seven branch libraries, bookmobile services and six autonomous member libraries governed by their own separate board of trustees. Because of the growing population, the library district serves a very economically and diverse community
The Community in Weld County
High Plains Library District serves most of Weld county which has more than 32 incorporated municipalities. Weld County has 18 school districts which offers a variety of quality education from kindergarten to high school.
The city of Greeley is home to the University of Northern Colorado which offers more than 200 undergraduate, graduate, extended campus and online programs. Aims Community College is a two-year liberal arts and vocational college offering more than 200 degree and certificate programs with affordable tuition that is located in Greeley with a second campus in Fort Lupton.
Arts, music, and culture are very important aspects of the city which is home to the Moxi Theater which keeps the music scene alive and vibrant in downtown Greeley. In 2014, the Greeley Creative District was certified as an official Creative District by the Colorado Office of Economic Development and International Trade. The Greeley Stampede, Arts Picnic and Friday Fest are just some of the events that everyone looks forward to every year.
With the expansive prairie out one door and towering Rocky Mountains out the other, Weld County has unlikely combinations that complement each other beautifully. Recreational opportunities are almost endless. Much of Weld County is within an hour’s distance of the Rocky Mountains, Estes Park, Denver, and Fort Collins.
More information regarding the High Plains Library District; Greeley, Colorado; and Weld County is available at the following websites:
Bachelor's Degree in Business or Marketing
For more information regarding open positions and to apply online, please visit our website at www.MyLibrary.us
Human Resources 970-506-8587
Pay Grade: 66
Compensation/Benefits: $76,236 - $103,143/ year; plus full-time benefits
FLSA Classification: Exempt
Hours: Some days, evenings and weekends
Location: Administration and Support Services, Greeley, CO
Supervisor: Executive Director
Supervises: Programming & Experience Supervisor, Marketing & Promotions Coordinator, Graphics Technician, E-Marketing Specialist
Deadline: Open until filled
High Plains Library District website: http://www.MyLibrary.us