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E-Marketing Specialist

High Plains Library District

Application Deadline

Open Until Filled


$22.37 to $30.26 per Hour   Calculate


Greeley, CO




Not Specified

Minimum Education

Bachelor's Degree

Library Experience

Not Specified

Supervisory Experience

Not Specified

Type of Library



This job is more than 3 weeks old or the application deadline has passed.

Job Description

E-Marketing Specialist


Oversight, implementation, and daily management of HPLD’s online footprint including: branding, marketing, social media and e-communication.

Major Duties and Responsibilities:

30% - E-PLATFORMS – Implements social media campaigns by creating, placing, tracking and adapting content; interacts with users; and monitors conversations on social media and all other e-platforms in order to engage users and non-users, promote library services and consistently communicate and present the HPLD brand. Creates and maintains a comprehensive social media policy. E

30% - E-COMMUNICATION – Coordinates all e-communication and marketing efforts consistent with overall marketing plans and strategies. Evaluates and implements all e-communication strategies ensuring that all communications tools/channels (E-newsletters, website(s), e-blasts), generated are in compliance with the district’s brand guidelines and visual identity standards. Updates and maintains all e-mail databases, monthly e-newsletters, etc. E

20% - WEBSITES (Internal and External)– Works with internal information management committee to maintain content areas and design of company internet; develops, edits, organizes, publishes and otherwise integrates all content for public consumption via the District website. E

15% - ONLINE MARKETING– Creates, places and monitors online advertisements in order to promote library services; works with the Community Relations and Marketing team in order to develop integrated content marketing strategies and campaigns. E

5% - OTHER –other duties as assigned in order to assist with the smooth operations of the department. N

Minimum Requirements:


Bachelor’s Degree in Marketing, Communications, Public Relations, Advertising, or Journalism


Two years of related experience

Skill in social media and e-communication

Or any combination of education and experience which provides the success factors.

District Success Factors:

Focuses on the customer


Contributes to a positive work environment

Strategic thinking

Pursues personal development

Continuous improvement

Takes pride in the workplace

Emotionally intelligent


Knowledge of public library operations


Job Success Factors:

Knowledge of social media and emerging social media platforms

Knowledge of marketing, communications, media relations, and journalism

Knowledge of page layout and design

Ability to create charts and computer graphics

Skill in Windows, Word, Excel, IE, Outlook, Adobe Acrobat, Publisher, and Photoshop

Skill in proofreading

Able to learn software

Able to write using correct grammar and punctuation

Able to operate various office equipment including copiers

Able to be self-motivated

Physical Success Factors:

A minimal amount of lifting is required.

This Job Description is not a complete statement of all duties and responsibilities comprising this position.


Additional Info & Requirements

Pay Grade: 46
Compensation/Benefits: $22.37-$30.26 /hr, includes full-time benefits
FLSA Classification: Non-exempt
Hours: Full-time, 40 hrs/wk Some days, Evenings, and Weekends
Location: Community Relations and Marketing, Greeley, CO
Supervisor: Community Relations and Marketing Manager
Supervises: None


Human Resources / Job Listings

HR Info

Human Resources 970-506-8587

For more information regarding open positions and to apply online, please visit our website at www.MyLibrary.us

Posted May 6, 2019