E-Marketing Specialist
Pay Grade: 46
Compensation/Benefits: $46,525 - $62,945 /yr, includes full-time benefits
FLSA Classification: Non-exempt
Hours: Full-time, 40 hrs/wk
Location: Public Information Office, Greeley, CO
Supervisor: Public Information Manager
Supervises: None
Role: Oversight, implementation, and daily management of HPLD’s online footprint including: branding, marketing, social media and e-communication.
Major Duties and Responsibilities:
30% - E-PLATFORMS – Implements social media campaigns by creating, placing, tracking and adapting content; interacts with users; and monitors conversations on social media and all other e-platforms in order to engage users and non-users,promote library services and consistently communicate and present the HPLD brand. Creates and maintains a comprehensive social media policy.
30% - E-COMMUNICATION – Coordinates all e-communication and marketing efforts consistent with overall marketing plans and strategies. Evaluates and implements all e-communication strategies ensuring that all communications tools/channels (E-newsletters, website(s), e-blasts, blogs), generated are in compliance with the district’s brand guidelines and visual identity standards. Updates and maintains all e-mail databases, monthly e-newsletters, etc.
20% - ONLINE MARKETING– Creates, places and monitors online advertisements in order to promote library services; works with the Public Information team in order to develop integrated content marketing strategies and campaigns.
15% - WEBSITES (Internal and External)– Works with internal information management committee to maintain content areas and design of company internet; develops, edits, organizes, publishes and otherwise integrates all content for public consumption via the District website.
5% - OTHER –other duties as assigned in order to assist with the smooth operations of the department.
Minimum Requirements:
Education:
Bachelor’s Degree in Marketing, Communications, Public Relations, Advertising, or Journalism
Experience:
Two years of related experience
Skill in social media and e-communication
Fluency in English and Spanish languages (preferred)
Or any combination of education and experience which provides the success factors.
District Success Factors:
Focuses on the customer
Initiative
Contributes to a positive work environment
Strategic thinking
Pursues personal development
Continuous improvement
Takes pride in the workplace
Emotionally intelligent
Tactful
Knowledge of public library operations
Creativity
Job Success Factors:
Knowledge of social media and emerging social media platforms
Knowledge of marketing, communications, media relations, and journalism
Knowledge of page layout and design
Ability to create charts and computer graphics
Skill in Windows, Word, IE, Outlook, Adobe Acrobat, Publisher, and Photoshop
Skill in being creative
Skill in proofreading
Able to learn software
Able to write using correct grammar and punctuation
Able to operate various office equipment including copiers
Able to read, write, and speak Spanish fluently
Physical Success Factors:
A minimal amount of lifting is required.
This Job Description is not a complete statement of all duties and responsibilities comprising this position.
Experience:
Two years of related experience
Skill in social media and e-communication
Fluency in English and Spanish languages (preferred)
Or any combination of education and experience which provides the success factors.
Website
https://www.mylibrary.us/
Human Resources / Job Listings
https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=02b46484-ea12-4af4-b8b0-c0085fe9b4d7&ccId=19000101_000001&type=MP&lang=en_US
Human Resources 970-506-8590
For more information regarding open positions and to apply online, please visit our website at www.MyLibrary.us