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Content Marketing Manager

BiblioCommons Corp.

Remote Canada + U.S.

Application Deadline

Open Until Filled


$60,000.00 to $67,000.00 per Year   Calculate




Not Required

Minimum Education

Bachelor's Degree

Library Experience


Supervisory Experience

Not Required

Type of Library



This job is more than 3 weeks old or the application deadline has passed.

Job Description

Job Summary:

Are you a fan of public libraries? Better yet, have you worked at one before?

Are you passionate about storytelling and generating creative ideas?

Are you an ace at understanding your audience and creating content that addresses their challenges and goals? 

If you answered yes to all the above, keep reading! BiblioCommons, is looking for a dynamic Content Marketing Manager to join the Marketing Team and drive brand awareness, generate and nurture leads, and boost growth through content.

Job Description:

As the Content Marketing Manager, you will be responsible for planning, creating, and distributing valuable and relevant content for all stages of the buyer’s journey.

The successful candidate will be talented, hands-on, passionate, and most importantly, a superb storyteller that loves creating high-quality engaging content. The Content Marketing Manager will report to the Marketing Director and will work closely with the marketing, sales, and customer success teams as part of the go-to-market growth strategy.

RESPONSIBILITIES (How you’ll make an impact)

  • Own and develop highly engaging, educational, and valuable content to drive demand generation and nurture contacts at all stages of the funnel
  • Manage the strategy and creation of content for the website (blog articles, success stories, guides, reports, and more)
  • Understand our various buyer personas and develop product positioning and messaging that resonates with them
  • Collaborate with BiblioTeam members to create sales enablement content that will best communicate the needs of our prospects and customers
  • Create and optimize digital content with the best SEM and SEO practices
  • Maintain a content calendar that aligns with marketing initiatives, campaigns, and goals
  • Keep an updated content inventory that BiblioTeam members can easily reference and leverage
  • Measure and report on content performance and adjust as needed to exceed expectations
  • Research and stay up to date on the latest content trends and public library industry topics

QUALIFICATIONS (What you’ll bring to the team)

  • College diploma or Bachelor’s degree in marketing or related library discipline
  • 5 years of experience in content strategy, development, and production
  • Highly skilled storyteller that understands target audiences and how to address their needs
  • Great attention to detail and an exceptional writer, editor, and proof-reader
  • Up to date with the latest trends and best practices in content marketing
  • Ability to manage multiple projects under tight deadlines, working with a high degree of independence
  • Organized! Must be diligent about providing timely project updates and managing a wide range of incoming requests and responsibilities
  • Strong work ethic and collaboration skills, working with cross-functional teams to achieve a shared goal
  • Energetic and motivated with a positive attitude and sense of humor
  • Self-starter who enjoys problem-solving and the ability to learn quickly
  • Experience working with HubSpot, Google Analytics
  • Strong understanding of SEO/SEM skills

Benefits & Additional Compensation Info

As a member of the BiblioCommons Team, you will have:

In addition to the opportunity to work with a terrifically dedicated team that is committed to changing how library software impacts communities and is strongly devoted to the mission of public libraries, the position includes:

A competitive salary, plus benefits.

Company-wide bonus plan.

Generous health benefits package.

Flexible working hours.

An extra day off on your birthday.

Support through peer mentoring, career development plans, and tuition reimbursement opportunities.

An opportunity for professional growth where great work is recognized and rewarded.

A chance to put your experience to work to serve and support libraries worldwide.

The option to work remotely or from our office in Toronto.

The Community

OUR MISSION (A little about our values)

Our growing staff (aka BiblioTeam and BiblioBuddies) support library staff and patrons in making the most of the BiblioCommons enterprise suite of products. Our mission is to support libraries in ensuring that the online public library experience is as welcoming and inspiring as a visit to a physical library. 

A lot of companies tout 'social impact', but at BiblioCommons we serve over 8 million diverse users each month by partnering with over 370 public libraries (including consortia members) in Canada, the US, New Zealand, and Australia. Libraries are more than just book stacks—they are public spaces that foster learning, connection, and community; and BiblioCommons brings that community online with clever software that powers many of the largest libraries.

Find out more about our people and culture at BiblioCommons.com/Careers


Human Resources / Job Listings

Posted Feb 13, 2023