Job Description
Jackson County Library Services
MARKETING SPECIALIST
30 HOUR POSITION, MEDFORD
FULL-TIME
$20.79 TO $26.04 PER HOUR
AFTER JULY 1, 2023 $21.83 TO $27.34
CLOSES JUNE 12, 2023 - OPEN UNTIL FILLED
Full job description and OFFICIAL application available ONLY at: https://jcls.pshire.com/jobs/436.html
THE POSITION
The Marketing Specialist produces web, media and marketing materials to execute public communications plans for the library including writing and editing materials to inform customers, employees, and the general public about services, procedures and programs. This role is also assigned the responsibility to produce and/or coordinate the production of print materials, maintain relationships with advertising partners, and provide public relations support. Decisions are made within general instructions and latitude creatively communication to the various audiences is expected. While Library policies and rules are provided, they do not cover the specifics of how to reach each audience.
DUTIES AND RESPONSIBILITIES
• Gathers, edits, writes, and coordinates web content, marketing materials, or printed department newsletters, publications, procedures and training manuals, etc.
• Ensures policy updates are accurate and timely for both internal and external web pages.
• Coordinates distribution of materials, information, etc. to employees and community partners.
• Coordinates public relations/marketing projects and activities; maintains department-wide calendar of events; coordinates timely distribution and communications of events with the media; maintains distribution lists for program communications and web functions.
• Drafts and revises department/division communications content printed materials or web content.
• Assesses project or communications plans according to feedback or evaluative data.
• Consults with clients to ensure materials convey the intended message and tone, and that quantity, quality, and cost are within guidelines.
• Monitors and records related media from external and internal sources.
• Assists the Marketing Manager with responding to or researching media information requests.
• Writes and places advertisements/marketing materials in local publications utilizing standard graphics packages, desktop publishing tools, etc.
• Helps organize major events, produces displays for trade shows, conventions and community events.
• Regular attendance.
• Perform related duties as assigned.
KNOWLEDGE, SKILLS AND ABILITIES
• Excellent communication skills, both written and oral; ability to influence and engage a wide audience.
• Principles and practices of public relations.
• Principles and practices of marketing and advertising.
• Methods and techniques of utilizing broadcast and print media.
• Methods and techniques of developing informational and educational materials.
• Flexible and adaptable style to impact strategic communications for the Library
• Ability to make decisions and delegate.
• Highly developed document formatting and proofreading skills.
• Prioritize and effectively maintain multiple projects simultaneously.
• Troubleshoot and resolve problems effectively and timely.
• Ability to articulate, and implement strategic development plan and marketing plan.
• Proficient in Microsoft Office (including Excel, Word, PowerPoint, and Outlook).
• Familiar with Adobe Creative Suite or similar.
• Strong organizational and time management skills with exceptional attention to detail.
QUALIFICATIONS
MINIMUM QUALIFICATIONS
• Associate's degree from a regionally accredited institution in communications, computer science, computer engineering, graphic design, web design, journalism or a related field.
• Two years of experience in one or more of the following areas; public information, public relations, marketing or publication development.
OR six total years of related experience.
DESIRED QUALIFICATIONS
• Bachelor's degree from a regionally accredited institution in marketing, communications, public relations, journalism or a related field.
SPECIAL REQUIREMENTS/LICENSES
Criminal background check required.
Driver's License required - to get to meetings and events at locations throughout the County.