Job Title: Communications and Engagement Manager
FLSA Classification: Exempt
Job Level: Leadership
Job Summary: The Communications and Engagement Manager is responsible for providing direction and leadership for organization wide marketing, communications and community engagement strategy. The Manager is responsible for the strategy and execution of internal and external library communications. This Manager will oversee the development and implementation of a comprehensive strategic plan to increase community awareness of the library’s programs, services and resources and elevate the profile of the library. As a member of the library’s Leadership Team the Manager will participate in the development and implementation of all library strategic and operating plans with a focus on communications.
· Oversees all communications, marketing, social media and public relations efforts; maintains the library’s reputation for being accessible, knowledgeable, and responsive; and acts as the official library spokesperson managing sensitive communications issues and crisis communications. (30%)
· Develops and implements marketing, communications and engagement strategy that establishes an organizational brand, communications and public affairs practices. (30%)
· Collaborates with other Leadership Team members and the Literacy and Outreach and Program and Events teams to research and develop strategic community partnerships that improve and enhance library programs, services and collections and to establish and implement an overall strategy for ongoing community engagement. (20%)
· Oversees and manages the priorities and work activities of the communications workgroup and hires and trains communications staff. Develops goals, documents performance, provides feedback. (10%)
· Oversees and sets the priorities for use of the communications and marketing budget. (10%)
· Works with Human Resources workgroup to support employee relations communications.
· Collects and analyzes public input to gage patron satisfaction and inform investment of resources in programs, services and collections.
· Ensures that communications procedures and standards are documented and that changes are communicated to staff and patrons in a timely manner.
· Represents the library in the community on committees, working groups and at events.
· Collaborates effectively with other managers to achieve desired outputs and outcomes for the organization. Promotes positive and productive workplace cultures.
· Education and experience: Bachelor's degree in Marketing, Communications, Public Relations, Journalism or relevant field. Five years of experience working in Marketing and Communications related field. Two years of supervisory experience. Extensive experience in media relations, social media engagement and community outreach. A combination of education and experience will be considered.
· Technical skills: Proficiency with Microsoft Office. Research and technical skills in analyzing marketing data.
· Demonstrated strong communication, organizational, time management and strategic thinking skills.
· Spanish language skills and/or experience working with patrons from a variety of ethnic and cultural backgrounds.
Work primarily in an office setting. Work may include extended periods of time viewing a computer monitor and operating a keyboard. Requires sufficient manual dexterity that permits the employee to operate a computer, office, and library equipment. Sufficient personal mobility and physical reflexes which permit the employee to work in a multilevel facility. Seeing, hearing, and speaking required.
Benefits & Additional Compensation Info
Health and Wellness Benefits
· Group medical, dental and vision benefits to employees who work 20 hours or more per week
· Lifestyle Spending Account for all benefit-eligible employees
· Employer paid basic life and long-term disability insurance
· Employer paid employee assistance program for employees and their household members
· Health Savings or Flexible Spending Accounts for all benefit-eligible employees
· Voluntary , employee paid, group accident, critical illness and hospital indemnity plans for all benefit-eligible employees
· Employees who work 20 hours or more per week are eligible to take up to 12 weeks of paid parental leave following the birth of an employee’s child or the placement of a child with an employee for adoption or foster care
· Infant at Work Program
· New employees accrue 4 weeks paid vacation
· 80 hours of paid sick leave per year for employees who work 20 hours or more per week
· 12 paid holidays and 3 floating holidays
· Time off for jury duty, bereavement and voting
· Pet adoption leave
· New grandparent leave
Helping Your Future
· Public Employee Retirement Association of Colorado (PERA) Defined Benefit Plan or PERA Defined Contribution Plan
· PERA 401(k) Plan
· Tuition reimbursement program and student debt repayment assistance
· Paid training and professional development
Easy access to unlimited resources—including books, movies, programs, digital technology and more
The BPLD is committed to advancing equity in our diverse community by providing accessible programs, print and digital materials, tools and technology, and educational opportunities. Across our five current locations, we are proud to offer resources such as a makerspace, art galleries, outdoor learning areas, a multimedia local history archive, community literacy programs, and a theater. Boulder Public Library strives to be a safe and welcoming place to all staff and patrons, alike. Through outreach, community partnerships, and volunteer-driven programs, we seek to adapt our services to those who may experience barriers to visiting our physical locations.
We circulate more than 1.5 million items annually, but we believe that a library is more than a place to borrow free materials. As a vital civic space, we provide opportunities for our more than 500,000 yearly visitors to study, host meetings, be introduced to new people or experiences, and connect to essential local services.
Our employees are part of a vibrant, uplifting workplace culture that honors the joy and commitment of meaningful public service, while still caring for the needs of the individual. Our work is highly collaborative, adaptive, inquisitive, and is always on-going. We are passionate individuals with diverse backgrounds, interests, and experiences and we are dedicated to our mission of connecting people, ideas and information to transform lives and strengthen our community.
Tim McClelland, Patron Services Manager firstname.lastname@example.org