Job Description
Job Summary: As the Marketing and Communication Generalist I for the Boulder Public Library District (BPLD), you will play a crucial role in developing and executing marketing and communication strategies to enhance the library's brand presence and engage target audiences. Collaborating with leadership, library managers, and colleagues, you will create compelling content, manage various communication channels including social media, the website, and newsletters, and support marketing campaigns. You will ensure that the cadence and tone of information aligns with the organization’s communication plan and objectives. Additionally, you will oversee media relations and strategic messaging for the library, contributing to emergency and other communication initiatives as assigned.
Essential Functions:
- Create and issue high-quality written and visual content for a variety of marketing and public information print materials and online platforms, including blog and social media posts, email campaigns, videos, and presentations, with the goal of advancing the library’s mission and enhancing patron engagement. (30%)
- Manage and strategically improve the library’s social media presence on platforms including Facebook, X, and Instagram by creating and scheduling engaging posts, tracking impact, and interacting with social media participants. (25%)
- Develop and maintain public and internal communications by preparing talking points, creating press releases, and formulating media pitches.
- Monitor and analyze impact of and feedback about library marketing and communications using metrics to assess the effectiveness of campaigns. (20%)
- Make data-driven changes improvements to effectively promote library programs and services and engage the community. Perform market research and analyze public feedback to assess patron interest and satisfaction. (15%)
- Develop and maintain brand guidelines and provide leadership and guidance to colleagues to ensure brand consistency for marketing and communication channels. (10%)
Additional Responsibilities:
- Serve as a library representative by participating in community activities, committees, working groups, and events.
- Collaborate with colleagues to attain desired outputs and outcomes for the organization, promoting a positive and productive workplace culture.
This position is a full-time, 40-hour per week position.
Requirements
Minimum Qualifications:
- Education and experience: Bachelor's degree in marketing, communications, public relations, journalism, or related field. A minimum of three years of work experience in marketing or communications roles and experience with media relations, social media engagement and community outreach. A combination of related education and experience will be considered.
- Skills: Demonstrated strong writing and editing skills with attention to detail and effective interpersonal and communications skills. Proficiency in using Microsoft Office software and marketing tools and with social media management. Expertise with analysis of social media metrics to evaluate impact and effectiveness of digital marketing and communication strategies.
Preferred Qualifications:
- Experience with design tools such as Canva, Adobe and multimedia production.
- Experience conducting customer research and analyzing data to identify trends, preferences, and areas for improvement.
- Experience with community outreach.
- Fluency in the Spanish language and/or experience with diverse ethnic and cultural backgrounds.
Working Conditions:
Work primarily in an office setting. Work may include extended periods of time viewing a computer monitor and operating a keyboard. Requires sufficient manual dexterity that permits the employee to operate a computer, office, and library equipment. Sufficient personal mobility and physical reflexes which permit the employee to work in a multilevel facility. Seeing, hearing, and speaking required.
Benefits & Additional Compensation Info
Benefits:
Health and Wellness Benefits
· Group medical, dental and vision benefits to employees who work 20 hours or more per week
· Lifestyle Spending Account for all benefit-eligible employees
· Employer paid basic life and long-term disability insurance
· Employer paid employee assistance program for employees and their household members
· Health Savings or Flexible Spending Accounts for all benefit-eligible employees
· Voluntary , employee paid, group accident, critical illness and hospital indemnity plans for all benefit-eligible employees
· Employees who work 20 hours or more per week are eligible to take up to 12 weeks of paid parental leave following the birth of an employee’s child or the placement of a child with an employee for adoption or foster care
· Infant at Work Program
Time-off Benefits
· 80 hours of paid sick leave per year for employees who work 20 hours or more per week
· 12 paid holidays and 3 floating holidays
· Time off for jury duty, bereavement and voting
· Pet adoption leave
· New grandparent leave
Helping Your Future
· Public Employee Retirement Association of Colorado (PERA) Defined Benefit Plan or PERA Defined Contribution Plan
· PERA 401(k) Plan
· Tuition reimbursement program and student debt repayment assistance
· Paid training and professional development
Library Perks
· Easy access to unlimited resources—including books, movies, programs, digital technology and more
The Community
The BPLD is committed to advancing equity in our diverse community by providing accessible programs, print and digital materials, tools and technology, and educational opportunities. Across our five current locations, we are proud to offer resources such as a makerspace, art galleries, outdoor learning areas, a multimedia local history archive, community literacy programs, and a theater. Boulder Public Library strives to be a safe and welcoming place to all staff and patrons, alike. Through outreach, community partnerships, and volunteer-driven programs, we seek to adapt our services to those who may experience barriers to visiting our physical locations.
We circulate more than 1.5 million items annually, but we believe that a library is more than a place to borrow free materials. As a vital civic space, we provide opportunities for our more than 500,000 yearly visitors to study, host meetings, be introduced to new people or experiences, and connect to essential local services.
Our employees are part of a vibrant, uplifting workplace culture that honors the joy and commitment of meaningful public service, while still caring for the needs of the individual. Our work is highly collaborative, adaptive, inquisitive, and is always on-going. We are passionate individuals with diverse backgrounds, interests, and experiences and we are dedicated to our mission of connecting people, ideas and information to transform lives and strengthen our community.
Links
External Job Ad
https://recruiting.paylocity.com/Recruiting/Jobs/Details/2197760
HR Info
Tim McClelland, Public Services Department Manager mcclellandt@boulderlibrary.org