Job Description
Job Title: Marketing Coordinator
Reports To: Library Director
Classification: ¾ Time (approximately 30 – 35 hours a week); non-exempt
Starting Salary Range: $18 - $20/hr
Benefits: Lake County Benefits
Position Summary
The Marketing Coordinator provides leadership in marketing of library programming, collections, services, and general communications. This role includes marketing, public relations, media relations, advertising, and social media. The Marketing Coordinator will identify, develop, implement, and evaluate all marketing and promotional strategies for LCPL. Additionally, this role is responsible for the development and maintenance of our website using LibGuides CMS.
General Duties and Responsibilities
Essential Functions
- Coordinates with the Director to create a long term marketing plan.
- Coordinates with all library departments to promote programs, collections, and services by creating social media posts and flyers.
- Creates and distributes press releases, flyers, etc.
- Assist with strategic planning, development of policies and procedures, and initiatives related to general communications and marketing.
- Coordinate the creation and production of promotional and informative materials, signage, and annual reports, ensuring consistent quality, brand integrity, and graphic presentation.
- Effectively ensure that all communications are inclusive and ADA compliant.
- Build and foster community relationships that further the library’s mission and strategies.
- Establish and maintain good working relationships with media outlets, library partners, and other professional service providers.
- Assist in circulation operations as needed. This includes helping patrons at the front desk, reshelving books, and greeting patrons.
- Participate in special projects, or other duties, as assigned.
Other Duties
Please note that this job description does not intend to cover or contain a full comprehensive list of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Requirements
- Bachelor’s degree or equivalent preferred
- The ability to work evenings and Saturdays
- Excellent written and verbal communication skills
- Experience in customer service (retail, food, or other industries is acceptable)
- Has the ability to create graphics and other promotional materials using programs such as Canva, Photoshop, Illustrator, or other digital tools to edit graphics
- Has the ability to work independently
- Has the ability to analyze a situation and make informed decisions
- Has excellent computer skills and can easily navigate Web browsers and programs such as MS Word or equivalent word processing programs or Google Apps.
- Has some knowledge of HTML or other programming languages
- Experience with social media platforms such as Instagram, Facebook, etc.
- Preferred bilingual in English and Spanish.
The Community
Tucked in the heart of the Rockies, Leadville is the highest incorporated town (10,152 feet!) in the continental United States. Its natural beauty offers access to outdoor recreation all year around - from backcounty skiing and groomed Nordic skiing trails to miles of hiking trails and lake or river fishing.
Links
External Job Ad
https://lakecountygovernment.applytojob.com/apply/Gys3fnRpgT/Marketing-Coordinator