Job Description
Job Summary: We are seeking a dynamic and talented Digital Marketing and Graphic Designer Specialist with a social media background to join our team. This role will be responsible for developing and executing digital marketing strategies, social media posts, creating engaging content, and producing captivating graphic design assets.
This is a full-time, 40-hour per week, non-exempt position.
Essential Functions:
- Create and execute digital marketing campaigns on diverse channels, such as social media and email marketing, aimed at boosting awareness and engagement of programs and events. (20%)
- Produce compelling graphic design assets for digital and print marketing campaigns, social media posts, and digital advertisements. (50%)
- Manage and strategically improve the library’s social media presence on platforms including Facebook, X, and Instagram by creating and scheduling engaging posts, tracking impact, and interacting with social media participants. (20%)
- Stay updated on industry trends, best practices, and emerging technologies in digital marketing, web design, and graphic design to maintain a competitive edge. (5%)
- Collaborate with cross-functional teams, including programing, and outreach, to align marketing efforts with overall business objectives. (5%)
Additional Responsibilities:
- Manages a clear, transparent communication system for colleagues to track project status, deadlines, and deliverables.
Minimum Qualifications:
- Education and Experience: Bachelor's degree in marketing, communications, graphic design, or a related field. Minimum of five years of experience in marketing or communications roles, with expertise in social media engagement, content writing for digital and print marketing, and graphic design.
- Skills:
- Demonstrated strong writing and editing skills with attention to detail and effective interpersonal and communications skills.
- Proficiency in using Microsoft Office software and marketing tools (Canva, InDesign, etc.) and social media management tools. Proficiency in making changes to the website.
- Expertise with analysis of social media metrics to evaluate impact and effectiveness of digital marketing and communication strategies
- Technical Experience: Expertise using Adobe InDesign or similar graphic design programs. Experience developing multimedia web content.
Preferred Qualifications:
- Work experience in the public sector.
- Experienced with publication production, including graphic design and printing.
- Expertise with using Associated Press style.
Working Conditions:
Work primarily in an office setting. Work may include extended periods of time viewing a computer monitor and operating a keyboard. Requires sufficient manual dexterity that permits the employee to operate a computer, office, and library equipment. Sufficient personal mobility and physical reflexes which permit the employee to work in a multilevel facility. Seeing, hearing, and speaking required.
Benefits & Additional Compensation Info
Health and Wellness Benefits:
- Group medical, dental and vision benefits to employees who work 20 hours or more per week
- Lifestyle Spending Account for all benefit-eligible employees
- Employer paid basic life and long-term disability insurance
- Employer paid employee assistance program for employees and their household members
- Health Savings or Flexible Spending Accounts for all benefit-eligible employees
- Voluntary, employee paid, group accident, critical illness and hospital indemnity plans for all benefit-eligible employees
- Employees who work 20 hours or more per week are eligible to take up to 12 weeks of paid parental leave following the birth of an employee’s child or the placement of a child with an employee for adoption or foster care
- Infant at Work Program
Time-off Benefits:
- New employees accrue 4 weeks paid vacation
- 80 hours of paid sick leave per year for employees who work 20 hours or more per week
- 12 paid holidays and 3 floating holidays
- Time off for jury duty, bereavement and voting
- Pet adoption leave
- New grandparent leave
Helping Your Future:
- Public Employee Retirement Association of Colorado (PERA) Defined Benefit Plan or PERA Defined Contribution Plan
- PERA 401(k) Plan
- Tuition reimbursement program and student debt repayment assistance
- Paid training and professional development
Library Perks:
- Easy access to unlimited resources—including books, movies, programs, digital technology and more
Additional Info & Requirements
Please apply by April 29th, 2024 at 4pm. We anticipate holding interviews for this position beginning the week of May 6th, 2024.
The Community
The Boulder Public Library District (BPLD) is committed to advancing equity in our diverse community by providing accessible programs, print and digital materials, tools and technology, and educational opportunities. Across our five current locations, we are proud to offer resources such as a makerspace, art galleries, outdoor learning areas, a multimedia local history archive, community literacy programs, and a theater.
Boulder Public Library strives to be a safe and welcoming place to all staff and patrons, alike. Through outreach, community partnerships, and volunteer-driven programs, we seek to adapt our services to those who may experience barriers to visiting our physical locations.
We circulate more than 1.5 million items annually, but we believe that a library is more than a place to borrow free materials. As a vital civic space, we provide opportunities for our more than 500,000 yearly visitors to study, host meetings, be introduced to new people or experiences, and connect to essential local services.
Our employees are part of a vibrant, uplifting workplace culture that honors the joy and commitment of meaningful public service, while still caring for the needs of the individual. Our work is highly collaborative, adaptive, inquisitive, and is always on-going. We are passionate individuals with diverse backgrounds, interests, and experiences and we are dedicated to our mission of connecting people, ideas and information to transform lives and strengthen our community.
Links
External Job Ad
https://recruiting.paylocity.com/Recruiting/Jobs/Details/2380392