HOURS & SALARY: Full-time, 30 hours per week, with a
hiring range of $23.10 – $28.87 per hour depending on experience.
Working at
Laramie County Library System is about joining an award-winning organization
that sets the bar for service regionally and nationally. The Library Journal
2008 Library of the Year, Laramie County Library System is a hub for
engagement, literacy and learning, and lifelong curiosity and discovery. With
nearly 385,000 yearly visitors to a 103,000 sq. ft. central library, two branch
libraries, and bookmobile, Laramie County Library System champions a
knowledgeable and engaged community.
JOB SUMMARY
The Digital
Marketing Coordinator plays a key role in connecting the community with Laramie
County Library System (LCLS) by managing and enhancing the library’s digital
presence. This position’s primary focus is maintaining the library’s website
and intranet, ensuring both platforms are accurate, accessible, engaging, and
aligned with LCLS’s strategic goals.
With a strong
foundation in website management, SEO, and digital content strategy, the
coordinator
also supports broader marketing efforts across social media, email campaigns,
promotional materials, and event communications. This collaborative role
contributes to library-wide messaging that reflects LCLS’s mission, voice, and
commitment to user-centered service.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1.
Under the direction of the Marketing &
Communications Manager, maintain and administer the LCLS website and staff
intranet to ensure a consistent, accessible, and user-friendly experience.
2.
Regularly update content, forms, and navigation
elements; conduct link checks and error reviews; troubleshoot issues as needed.
3.
Follow established protocols for user access,
software updates, and digital security in coordination with the IT Manager and
Deputy Director of Operations.
4.
Recommend and help implement technical
improvements in coordination with the Marketing & Communications Manager
and IT team.
5.
Analyze website traffic, user behavior, and
engagement patterns using tools such as Google Analytics to inform content
strategy and improve user experience.
6.
Develop and maintain a content calendar for
website updates and ensure timely execution of digital initiatives.
7.
Support the Marketing & Communications
Manager in the development and execution of marketing campaigns and digital
communications.
8.
Write, edit, and publish content for digital
newsletters, blog posts, and library promotional materials.
9.
Collaborate with library staff across
departments to gather, develop, and maintain relevant content for the website
and other digital platforms.
10. Assist
in the creation and maintenance of internal communication materials on the staff
intranet, including announcements, training documents, and updates related to
services, software, or internal processes.
11. Provide
guidance and technical support to library staff related to intranet navigation,
content, and functionality.
MINIMUM REQUIREMENTS
·
Bachelor’s degree in marketing, communications,
public relations, or a related field.
·
Three years of relevant experience managing
website content with WordPress or similar CMS.
·
Proficiency in SEO, Google Analytics, keyword
research, and content strategy.
·
Any equivalent combination of education,
experience, and training that provides the required knowledge, skills, and
abilities.
PREFERRED
CERTIFICATIONS, SKILLS, AND ABILITIES
·
Experience developing or maintaining accessible,
user-friendly websites that follow current WCAG guidelines.
·
Understanding of user experience (UX)
principles, particularly in public or service-oriented websites.
·
Familiarity with HTML/CSS and website
troubleshooting within a WordPress environment.
REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES
·
Must show proof of eligibility to work in the
United States
·
Considerable knowledge in the use of or
demonstrated ability to learn current software applications such as Microsoft
Office Pro, WordPress and other applicable software
·
Good project management skills and ability to
meet project deadlines
·
Excellence in written and oral communication and
relationship building
·
Ability to troubleshoot software programs
·
Skill in working with public entities,
committees or teams, and individuals with varied backgrounds
·
Good creative and interpretive skills
·
Ability to work with limited supervision, with
an aptitude for detailed work and proficiency in prioritizing tasks
SELECTION PROCESS
Interested applicants are encouraged to apply by completing
an Application for Employment (available at https://lclsonline.org/work). This
position is open until filled. The hiring committee will contact applicants
who are selected for further testing or interviews. As a courtesy, we notify
all applicants via email when a position is filled.
WORK SCHEDULE
Work schedule will predominantly be normal business hours
(8 a.m. to 5 p.m. or 9 a.m. to 6 p.m. or a variation thereof) Monday through
Friday but may consist of weekend and evening hours as well. Anyone who
works for the library must be willing to work anytime the library is open. Laramie
County Library (Cheyenne) open hours are Monday – Thursday 9:00 a.m. to 8:00
p.m., Friday, Saturday and Sunday 10:00 a.m.to 5:00 p.m. All employees are
scheduled to attend monthly staff meetings and in-service days in Cheyenne.
BENEFITS
·
LCLS pays 100% of the employee contributions to
the Wyoming Retirement System (WRS). WRS is a pension plan that will pay
lifetime benefits, regardless of the account balance, when age and service
requirements are met.
·
LCLS also pays 100% of the premium for $25,000
term life insurance policy for the employee.
·
This position receives paid time off for 13
holidays, vacation and sick leave, and an annual personal day.
·
Vacation leave starts at two weeks per year for
full-time employees and increases with years of service. Employees are eligible
to take vacation after six months of employment.
·
Medical insurance and a separate dental plan are
available. LCLS pays 85% of medical and dental insurance premiums.
·
A deferred compensation plan, prepaid legal
services agreement, vision coverage, and other supplemental insurance options
are also available at the employee’s expense.
·
Employees may join the YMCA without an
initiation fee.
·
Employees may join the Cheyenne-Laramie County
Employees Federal Credit Union.
PHYSICAL EFFORT AND WORKING ENVIRONMENT
The essential
duties and responsibilities of this job require the employee to move or
manipulate moderately heavy equipment, boxes, carts, files and/or stacks of
material from one location to another.
QUESTIONS
For questions about this position, contact Joelle Ashley, Manager
at [email protected] or 307.773.7224.
LCLS is an equal
opportunity employer. We support and adhere to the tenets of the Americans with
Disabilities Act. LCLS is an at-will employer. LCLS provides a drug-free
workplace for its employees in accordance with the requirements of the US
Drug-Free Workplace Act of 1988. Hiring is contingent on a post-offer criminal
history background check. LCLS participates in E-Verify.