Poudre River Public Library District
Webster House Administration Center
Job Title: Communications & Development Manager
Reports to: Executive Director
Location: Webster House Administration Center
FLSA Status: Exempt
Summary: Directs and oversees the communications and public relations functions of the Poudre River Public Library District. Leads Library District communications and public relations by inspiring a shared vision, challenging existing processes, and modeling effective ways of communicating using a variety of media. Understands needs of customers in order to align communications and public relations activities with the Library District’s Strategic Plan.
Essential Duties and Responsibilities include the following:
Creates communications, approves press releases, and speaks to reporters in order to communicate the intended “brand” of the Library District in alignment with the Library District Strategic Plan.
· Manages content for the Library’s social media platforms and coordinates web site content with other staffing groups.
· Represents the Library District at public functions and/or on boards, commissions and committees, as designated by the Deputy Director or the Executive Director.
· Provides leadership to Development Officer who oversees fundraising affinity group relations, capital, comprehensive, and annual campaigns, grants, future fundraising campaigns, and planned giving.
· Supervises the Communications Assistant, Graphic Designer and Communications interns and volunteers.
· Oversees the artistic direction of the Library District, including editing the content, appearance, usability, and efficiency of external communications to insure the desired message and image is presented. External communications may include but aren’t limited to: the annual report, website, promotional materials, and publicity campaigns.
· Coordinates communication about existing as well as new programs, and community services by utilizing tools such as a central calendar of all library events and programs--in order to ensure a planned approach that enables staff to implement best practices for Library District communications and public relations.
· Works in partnership with Systems Administration to insure that internal and external websites project the desired Library District brand and image, are in line with the current Strategic Plan.
· Organizes communication timelines and associated tasks, prepares budgets and identifies resources to accomplish the work; motivates, directs and otherwise influences Communications staff and other stakeholders as needed. Counsels top management on effective communication strategies.
· Oversees and strategizes the Library District email marketing platforms.
· Develops strategies for and creates a consistent schedule of internal communications in order to facilitate an informed workplace such as an employee newsletter and intranet.
· Directs the collection, dissemination, and presentation of reports summarizing community demographics, patron wants and needs, and emerging trends in library services and society in order to facilitate and inform strategic planning.
· Other duties as assigned.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Knowledge, Skills and Abilities:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
· Ability to use graphics, publishing, word processing, presentation, spreadsheet, photo editing, web page, and drawing/illustration software.
· Ability to learn and use desktop and mobile social media platforms.
· Knowledge of fundraising and target marketing practices.
· Knowledge of budgeting development and management.
· Ability to apply the principles and practices of supervision, including the ability to select, develop and motivate staff and create a positive team environment.
· Manage complex communications in accordance with the ethical and public disclosure standards for a publicly funded agency.
· Knowledge of strategic planning and of community relations and marketing methods, practices and procedures.
· Commitment to involving staff in addressing problems and solutions, and an ability to foster a sense of investment and ownership in the Library District’s mission and challenges.
· Ability to recognize and set priorities and to use initiative and independent judgment in a wide variety of situations.
· Ability to communicate effectively verbally and in writing.
· Ability to produce publication quality writing and demonstrate professional level public speaking skills.
· Available to work a varied schedule, including some evenings and weekends.
Bachelor's degree in Journalism, Public Relations, Marketing, Advertising, Graphic Design, or related field from an accredited college or university; at least five (5) years of experience in public relations, communications, marketing fields; or equivalent combination of education and experience. Experience in donor development preferred.
Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors.
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Certificates and Licenses:
Accredited in Public Relations (APR) designation or other demonstration of competence in the field of communications and marketing. Valid driver's license required.
This job supervises the Graphic Designer, Communications Assistant, and Development Officer.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Normal office environment.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to sit; use hands to handle or feel; talk; and hear. The employee sometimes is required to stand; and walk. The employee is occasionally required to reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds.
Located in northern Colorado, Fort Collins is home to Colorado State University and an outstanding public school system.
Nestled at the base of the Rocky Mountains, Fort Collins offers exciting recreational opportunities, unique cultural offerings, and is a regional center for employment and shopping.
Throughout the year, live music and entertainment, as well as great local dining, can be found throughout the historic downtown area. Fort Collins offers the convenience of a small town with all the amenities of a larger city.
If you are seeking the Colorado lifestyle and a community in which you can reinvent and reinvigorate yourself then Fort Collins is your city.
For more information, please visit the City of Fort Collins website: http://www.fcgov.com/visitor/
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